Faux Icing ••••• Fonts • Reads • Shop
All of my articles are published on Medium. Most of them are behind a paywall so I can earn a commission from my writing. Even so, I’ve always included a link in each Medium article that lets you read it for free if you prefer.
Recently, though, Medium introduced an additional login wall for paywalled posts. This means that even if you choose the free-read option, you’ll still need to create an account.
I understand that not everyone wants to sign up just to read a single article. So, I’ve decided to upload a select number of pieces available on my site, completely free and without any login barriers. Think of them as a sample.
If you enjoy what you read, feel free to head over to my Medium page to explore more of my work. Thanks!
A deep dive into the locksmith stickers that is plastered all over Singapore.
They are annoying, illegal, and typographically messy. But by appearing where you least expect them (from letterboxes to lift ceilings) they are a masterclass in low-tech, persistent, and surprisingly effective guerrilla marketing.
A brief history of how the circular 'SG' logo came to be about after the nation's jubilee in 2015, why the logo became so expensive, and why that can be problematic.